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Programs that are designed to raise awareness of the measures people can take to prevent accidents and provide for the safety of young children. The programs deal broadly with a wide range of infant and child safety issues rather than focusing on specific areas of risk. Topics may include car seat safety and installation, sleep safety, stroller/carrier safety, high chair safety, health concerns (e.g., SIDS, shaken baby syndrome, lead poisoning, sun exposure and the risks associated with second hand smoke), choking and fall prevention, pet safety, pool and general water safety and baby-proofing the home.

Programs that are designed to increase public awareness of the measures that people can take to ensure the safety of children who have to stay unsupervised in their homes after school or throughout the day because their parent(s) are working or otherwise engaged and child care is unavailable. Topics may include applicable Child Welfare laws, assessing a child's readiness to assume responsibility for self-care, caring for younger siblings, preparing the home for a child who will be left alone (e.g., deadbolt locks on doors; first aid kits, fire extinguishers and smoke detectors in place; adult beverages and firearms secured), safety precautions (e.g., answering the door or telephone, emergency phone numbers, using appliances such as a gas stove, calling 911), practicing emergency procedures (what to do in case of a fire, earthquake or threatening weather), key security, house rules, watching TV or using the Internet and the importance of good parent-child communication about the issue.

Programs that are designed to increase public awareness of the measures that people can take to ensure their personal safety while engaging in specific activities that may put them at risk of accident or injury.